Caan Floral & Greenhouses represents CND’s most ambitious design work to date. Working with a business such as this requires developing a site that satisfies the needs of a wide variety of consumers in the floral, garden, and landscape areas.

CND addressed those needs by working closely with the Caan owners to assess what their customers needed. Putting store hours, location, and contact information at the top of each page was one result of that close partnership.

Since Caan Floral & Greenhouses sells flowers through another site set, a prominent link to that site was another important feature for customers using this site. In addition, a Become a Preferred Customer form was created in order to develop a strong online visitor base. This simple form generates a list of customers who will receive email newsletters and email postcards.

Because of the seasonal nature of the floral and greenhouse business, CND developed a way to rapidly change the look of the site throughout the year by changing background colors and borders with seasonal themes.

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